Describe the Newcastle customers you serve
A shop in Jesmond, a city-centre restaurant and a tradesperson working across Heaton and Gosforth need different introductions. Say what you do, where you are based and whether customers visit you or you travel to them. A clear service area is more useful than a long string of place names.
If you work from home or by appointment, explain the contact arrangements. Covering Newcastle should not imply a walk-in shop in every neighbourhood, or obscure a base in a nearby town.
Add a useful local directory listing
NewcastleDirectory.uk offers a free Standard listing for local businesses and community organisations. Choose a suitable category and service tags, then write a description that helps someone decide whether to contact you. Listings are reviewed before they appear in the directory.
Include your website, phone number and a complete logo or relevant business image. Supply an email address you control so you can manage the listing. Contact emails stay private unless you opt to display yours publicly. Businesses can request a secure edit link sent to the email address held for their listing.
Keep the details consistent
Use the same business name and current contact information on your website, directory entry and other relevant profiles. Identify the correct branch and describe actual services. Clear images help too: give a logo enough room to remain readable on a phone, rather than uploading a tightly cropped poster.
Find support as well as publicity
Newcastle City Council's business pages explain support for starting and developing a business. The Business and Intellectual Property Centre at City Library is another useful starting point for information and research. Check current programmes and eligibility with the provider, then choose help that fits the stage your business has reached.
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